Online Video Marketing ROI: Five Ways To Make Sure You Won't See One

By David Murdico - Online Video Insider  01-18-11

 

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If you're considering an online video marketing initiative for your brand, product or service, the last thing you want to be bothered with is the aftermath of a successful online video marketing campaign. So here are five things you can do to make sure you'll see little or no return on your online video marketing investment.

1.  Establish your online video marketing goals and expectations after the campaign is over.  There's really no need to figure out all this stuff up front. Just look around at all the successful video campaigns that are launching every day. All you really have to do is get some videos produced and put them up on Youtube. The rest will take care of itself. After the dust settles, there'll be plenty of time to figure out how you did at hitting the goals that you're about to establish. Predicting a return on investment and setting goals and expectations beforehand would actually work against the most effective strategy, which is to cross your fingers and hope for the best.

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